Our Process For Sellers

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Team Aka

We understand that real estate is one the of the largest financial decisions for an individual or a family and we are committed to providing the highest level of service. We are passionate about what we do and our goal is to provide you with the very best information available, advise you through all the phases of the home selling process and fight on your behalf.

Our service is based on trust and our commitment to you; your best interest is in our best interest. We will work with you, ensuring that your long term goals are aligned to your real estate goals.

The Process

Prepare Your Home for Sale:

The first step in your home sale journey is evaluating your home and determining if you would like to do any renovations before putting it on the market. Based on our experience, we can provide information and advice on timely and cost-effective ways to prepare your home for sale. The goal is always to obtain the highest possible price for your home. Our rule of thumb is, for every $1 you put it, you should get back $2. We have experience with trusted contractors and vendors who can help get your home in “show-ready” condition. We will acquire quotes from different vendors, coordinate a work schedule, and oversee work done on your property so that it can shine above the competition.

I am willing to list “As-is”, but recommend that our clients allow us to put together the quotes to allow us to make the best decision. 

Marketing Plan:

Once your home is ready, we will arrange to have it staged and professionally photographed, highlighting your home's wonderful and unique features. We will work together with our listing coordinator and marketing director to design and implement a custom marketing plan. This includes a mix of new media that integrates online, print, and direct advertising. 

To view examples of our staging, click here.

Our marketing venues include:

-          Professionally designed custom color fact sheets and brochures

-          Broker’s Open House

o   Online digital invitations as appropriate

-          Sunday Open House (Public)

o   Open House listing in the Sunday Honolulu Star-Advertiser, as appropriate

o   Open House listing on HiCentral.com

o   Open House listing on BetterHawaii.com

o   Open House listing on Social Media

-          Post cards distributed to the other top real estate agents on Oahu who may have potential buyers for your property, as appropriate

-          Postcards distributed to the other owners in the building and surrounding area who may know potential buyers for your property, as appropriate

-          Exposure on the Better Homes and Gardens Real Estate Advantage Realty Kahala Mall Kiosk adjacent to Longs Drugs and Macy’s.

-          Exposure to our extensive list of buyer prospects

-          Internet advertising exposure on sites such as, Zillow.com, Trulia.com, HiCentral.com, etc.

We will schedule both Broker’s and Public Open Houses and arrange private showings to increase the amount of prospective buyers who have the opportunity to see your home. We will be present for all private showings, opening up windows and turning on lights to ensure that your home makes a great first impression, as well as protecting your property and belongings. 

Negotiation and Escrow:

Negotiation is the most critical phase of the process and this is where my business background sets me apart.

Once offers are in hand, we will review each provision of the offer in detail and highlight any areas of risk. There are pros and cons of any direction we go. I will provide you the best information and advice to allow you to make the best decision for you and your family.

We remain very involved through escrow to protect your interest and liability. We have a dedicated escrow manager to ensure that all deadlines are met and your interests are protected. We work together to address any issues that arise and ensure a smooth escrow. In addition, we commit to:

-          Explain to you in detail all the steps that will occur for a successful closing and answer any questions you may have.

-          Work with the buyer’s broker, settlement officer, title officer, and others to help coordinate activities and keep the transaction moving forward.

-          Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract.  Resolve questions or problems that may arise, in order to ensure a timely closing.

-          Accompany the buyer and buyer’s agent during their final walk through of the property.

-          Assist you in handling details required for the completion of the transaction.

-          Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

After the sale of your home, we offer relocation assistance, if moving to a new area or can help you locate a new home. We have a network of vendors for all of your needs and want to ensure that all of your real estate-related requirements have been met.